Smart Tourism in Iceland
TLDR: Iceland’s tourism industry is poised to embrace smart tourism, but faces unique challenges. Key recommendations include strengthening stakeholder collaboration, creating a centralized tourism data platform, and investing in widespread data literacy. The good news? Iceland’s compact size and tight-knit tourism community make rapid transformation possible. Why This Matters Now Iceland stands at a crossroads. As global tourism rebounds and evolves, destinations worldwide are racing to implement smart solutions. But Iceland’s unique context – its small market size, distinctive challenges, and opportunities – means it can’t simply copy-paste solutions from larger markets like Spain or Singapore. ...