The project was made for an essay of the University of Cumbria in the context of Msc in Data Analytics. It reviews the concepts of data science and analytics, then analyses an online luxury fashion C2C company’s dataset using Python, identifying weak correlations between social features/passRate and user sales. ...
TLDR: Iceland’s tourism industry is poised to embrace smart tourism, but faces unique challenges. Key recommendations include strengthening stakeholder collaboration, creating a centralized tourism data platform, and investing in widespread data literacy. The good news? Iceland’s compact size and tight-knit tourism community make rapid transformation possible. Why This Matters Now Iceland stands at a crossroads. As global tourism rebounds and evolves, destinations worldwide are racing to implement smart solutions. But Iceland’s unique context – its small market size, distinctive challenges, and opportunities – means it can’t simply copy-paste solutions from larger markets like Spain or Singapore. ...